Startups can usually navigate their initial stages on their own, but at some point, it’ll be time to call in auxiliary support.
Bringing others into the fold does more than free up time that would be better spent on product development and/or growth. In some cases, such as hiring a fractional CFO, it can be a game-changer that has a long-lasting impact on the startup’s prospects.
In this post, we’ll outline everything seed or series A startups need to know about fractional CFOs, including what they do, how they can help, and signs that it’s time to bring one on board.
The Role of a Fractional CFO
A fractional CFO is essentially the same as a regular CFO — Chief Financial Officer — only on a part-time or contract basis. They provide a budget-friendly way to access high-level financial expertise without having to make a long-term commitment (i.e., hiring a full-time CFO).
Fractional CFOs excel at managing a company’s financial health, doing everything from assessing risks to identifying money pits. While there’s a cost attached to hiring a fractional CFO, it’s typically considered a vital investment. A good fractional CFO will optimize cash flow, develop robust financial plans, improve investor communication, and function as a strategic advisor on key business decisions, to name just a few of their qualities. In other words: they can have a huge impact.
How a Fractional Chief Financial Officer Can Help
Fractional CFOs can help seed or series A startups in dozens of ways. If it’s in some way related to the startup's financial health, a fractional CFO can help. Let’s take a look at some of the key ways.
Financial Oversight
The early stages of a startup can involve making many quick decisions that will have long-term financial implications. A fractional CFO provides expert financial oversight, ensuring that founders can make data-driven decisions that ultimately benefit the company’s financial health. During the exciting early stages, startups are liable to make decisions based on gut instinct. A fractional CFO’s guidance can help prevent a startup from making one of the common errors, such as running out of cash or relying too heavily on credit.
Raising Capital
Raising funds is complex and nerve-wracking for even the most confident of startups. A fractional CFO can help with various aspects of the capital-raising process, including putting together financial documents, creating a compelling and engaging business case for the startup, and building relations with investors. Ultimately, the experience a fractional CFO brings to the table can transfer to a show of confidence that can grab an investor's attention, which is essential in a hypercompetitive market.
Cash Flow
Cash flow difficulties are the number one reason why seed and series A startups shut down. Even if the underlying product was solid and had plenty of potential to be a market success, there’s simply not much that can be done once the money dries up.
Prioritizing cash flow management is essential, but most founders don’t have the time — or expertise — to do so sufficiently. A fractional CFO can optimize runway management, create a realistic 12-month cash flow model, identify money burns, and provide advice on how to balance headcount requirements against financial health.
Avoiding Financial and Legal Errors
Many startups are driven by enthusiasm for their product and excitement about what the future may hold. In the process, they can often overlook key legal and financial details that may start small, but which can turn into big problems that are difficult to rectify later down the line.
An experienced fractional CFO can help startups manage various financial and legal requirements, and in the process prevent any legal difficulties, fines, and reputational implications.
Hiring a Fractional CFO At Seed Stage
Some people argue that a fractional CFO isn’t needed at the seed stage, but that’s usually only the case if the startup founders have a strong financial background. If they don’t, then it’s best to bring a fractional CFO on board, even if it’s for only 5 - 10 hours a month. They can help maximize your cash flow to stretch it as far as possible, put together investor decks, set up a financials dashboard, and provide any additional finance-related assistance that’s required.
Hiring a Fractional CFO At the Series A Stage
It’s highly recommended for startups that reach the series A stage to hire a fractional CFO. At this stage, the scale of the operation is too large — and too important — to be left to guesswork and gut instinct. From rising investor expectations to increased burn and hiring requirements, a fractional CFO can bring an expert touch that can keep a startup on the right track, all for around 10 - 20 hours a month. They’ll also help you prepare for raising series B, at which they’ll leave and it’ll be time to hire a full-time CFO.
Signs You Need a Fractional CFO
- You’ve Just Secured Funding:
They’ll help stretch your funding as far as possible.
- You’re Spending a Lot:
Spending more than $50,000 a month requires expert oversight.
- Strategic Decisions Are Being Made:
A fractional CFO can analyze the startups’ CFO dashboard to help make data-driven, well-informed strategic decisions.
- You’re Spending Too Much Time on Finance-Related Tasks:
Hiring a fractional CFO allows founders to focus on product development and growth.
- Investors Are Calling:
A fractional CFO can provide clear, accurate answers that help to boost investor confidence.
Conclusion
Startups at the seed or series A stage can sometimes view fractional CFOs as a luxury; something that would be nice, but not absolutely necessary. At a stage when every dollar counts, hiring a fractional CFO can end up reasonably far down the priorities list.
But it’s better to think of a good fractional CFO as essential, especially during the seed and series A phase of startup life. Their financial expertise helps startups to make better, well-informed decisions that have long-term implications. With a third of startups failing at the series A stage, hiring a fractional CFO isn’t a luxury — it can be the difference between dying and thriving.